Several studies have shown consistently that 94% users sited design issues for rejecting a product or serve and mistrust after visiting the website verses 6% that pointed to content as the related issue. Here are some specific reasons that design problems cause rejection and mistrust.
- Mis-Leading name of website / URL
- Busy complex layouts / designs
- Poor navigation structure (hard to find stuff)
- Old or boring web design (un-professional and poor color choice)
- Pop Up Ads and Pop ups of any kind (THE WORSE!!! Frustrate the user)
- Splash pages, slow-loading anything that prolongs the user from getting into the site quickly
- Typography (fonts, small fonts, large fonts, anything that makes it difficult to see)
- Inconsistent branding (logo, colors, layouts, etc…)
Here is a direct quote from one study that summed up the result and out come of the study. Bottom line of this is your should care about who is dong your website and not that it just looks great but that it is great. It needs Design + Usability, User Experience (UX) and understanding of key elements such as flows, SEO, and structure.
“The look and feel of the website was clearly important to the participants. Visual appeal, plus design issues relevant to site navigation appeared to exert a strong influence on people’s first impressions of the site. Poor interface design was particularly associated with rapid rejection and mistrust of a website. In cases where the participants did not like some aspect of the design the site was often not explored further than the homepage and was not considered suitable for revisiting at a later date…The main reason that websites were rapidly rejected was due to the design of the interface. Design issues affected first impressions and could lead to the mistrust of a website.”
Hidden Brook Design has over 18 years of experience as of 2014 and we are passionate about making websites that become your Top Performer for your company. They should be your virtual store front as well as when people come through the doors the experience they have inside the store. You get what you pay for, right? Companies that sale products in stores realize this and pay for quality designs knowing that as someone walks past a product on a shelf, the Design is what calls to them and leads them either to desire, trust and to buy OR to ignore it, not want it and walk by it… We’re here to help in anyway we can.