Have you ever thought about walking through a store like Target, Walmart, Grocery store and how every single product you see has a design. Nothing is just a box with no words, no design. Right? That’s because these companies understand that the way their product looks, matters. Much in the same way, your website for your company is a product. The design of that matters as people walk by, surf by, stop in, what they see determines whether they stay, they are intrigued, and if they like it or pass it by.
Your website often provides the first impression of your company to customers and potential customers. If the design is out dated, complex, cluttered, has bad colors and over all looks poor…it leaves people with a poor first impression. That is the last thing you want, right?
Based on the studies we’ve sited in other blog post and that are available on the web today, good web design has a significant impact on potential customers and retention.
If you are about to do your first website or redesign your current one, it’s important to know that the quality of the site conveys that you and your services / products are professional, trustworthy and reliable. The investment may seem steep at first but long term it will be a worthwhile investment. In the end your customers perception matters more than most realize.