Tag Archives: appeal

First Impressions Are Everything

Did you know? 94% of first impressions are design related. Consumer WebWatch conducted by Standford University credibility experts found that people evaluate trust of a company and their website on superficial aspects far over content which came in at less than 6% of impact. What does this mean for you company’s website? Great design cause […]

Your Website Appearance

According to SUPR-Q in their usability test found that appearance, when considered along with usability, tends to have a bigger impact on attitudes of trust and credibility of websites. 73% for usability, 49% for loyalty and 46% for trust. What does this mean? It means the way your site appears visually when the user sees […]